“You try, you break, you recover, you make it better. You share what you have learned with others. You start again!" - Trailblazers️
Marketing CRM management
A strong CRM structure is crucial for clear reporting. Driven by my love for structure and processes, I am constantly looking for the most efficient methods to ensure an optimal lead-to-sales flow.
My expertise lies in Salesforce Account Engagement/Marketing Cloud. I understand how Account Engagement and Salesforce are connected, how prospects, leads, contacts, and accounts are linked, and how they can be optimally utilized for your campaigns and reporting.
- MQL/SQL funnels
- CRM strategy and data structure
- Campaign management
- Salesforce Account Engagement (Pardot) / Marketing Cloud
- Marketo
- Other (I learn quickly)
Campaign management
Powerful content, the right channels, and airtight tracking: those are the foundations of every campaign I lead. As an engaged marketing expert, I support organizations in structuring and optimizing marketing campaigns from start to finish, so that together we can achieve the best results.
- Campaign strategy and SMART objectives
- Target audience definition
- Strategy and vision
- Content and platforms
- Collaboration & coordination
- Tracking & optimization
- Salesforce
- Marketo
- Monday, Trello, Microsoft Teams Planner
Marketing automation
Automate repetitive marketing tasks and processes by using smart workflows and tools. Together we define your goals, optimize your marketing processes, and enhance the efficiency of your marketing team.
- Lead nurturing
- Drip campaigns
- MQL/SQL funnels
- CRM strategy and data structure
- Campaign management
- Salesforce Account Engagement (Pardot) / Marketing Cloud
- Marketo
Analysis and reporting
A successful campaign is only as powerful as the results it generates. Therefore, robust tracking is crucial for any marketing team to support their efforts with measurable KPIs.
- Salesforce reports and dashboards
- Website performance
- Close collaboration & interaction with sales
- Salesforce
- Google Analytics
- Tag manager
- Looker Studio
- Hotjar, Semonto, Leadfeeder
Internal training
As a company you often have the necessary tools in-house, but not yet the experience or knowledge. This leads you to rely on very expensive external agencies. I train your in-house talent, practically and quickly!
With my experience in education and consultancy, I know how to combine technical implementation with clear process documentation and internal training. I transform complex lead-to-sale workflows into efficient, ready-to-use campaign templates and consistent brand templates that internal teams can build upon independently.
- Hands-on training
- Documentation and knowledge bases
- Campaign & project management
- Microsoft (Loop, Teams, PowerPoint, Word, ...)
- Confluence
- Notion
- Video
- ...
“Strengthen your team with in-house knowledge and ready-to-use templates”
Brand & content management
A consistent and clear corporate identity is essential for successful market perception. Provide your marketing team and organization with user-friendly brand templates.
- Corporate Branding & Visual Guidelines
- Template setup for internal team
- Email design & Landing Page creation
- Indesign
- Cava
- HTML
- ...
Website management
Your website is your business card and source of online search results. A clear message, consistent branding, and a user-friendly design are key to conversions.
- Website development
- Performance analysis
- CMS management
- UX optimization
- Drupal
- WordPress
- Elementor
- Wix Studio
- Google Tag Manager, Analytics, Search Console, Data Studio
"When standing still, you lose the race. I build marketing and CRM setups that keep your B2B organization continuously moving and growing."
Interested? Let's get to know each other!
How can I support your marketing team and lighten the workload? Contact me.
